One studio. One point of contact.

The technical grounding came first. From 2007 to 2014 I worked as a consultant at banks and IT service companies: service desk, testing, infrastructure. I learned how those organisations actually run, who worries about what, and why projects come apart over people more often than over technology. It still shows. When I talk to an engineer today, nobody has to translate anything.

From 2014 the work moved to the people themselves. Partner in an IT services company that grew from five to fifty. HR Business Partner for thirty-five consultants. Then sole recruiter for three offices, with a seat on the Steering Committee. Recruitment done properly is not forwarding CVs. It is understanding the role you actually need to fill, and then giving the right person a reason to care about it.

Arobas Consulting was founded in 2025. Since then I have worked for one organisation at a time and from the inside, rather than serving five at once from a distance. I sit at the table, I know the teams, and I feel responsible for everyone I bring in.

The creative work grew alongside it and has become the centre of the studio. It began with one complete project, from the first sketch of a mark through the printed matter to a multilingual site going live, and I have not wanted to stop since. Identity, direction, design and code sit with the same person, which is why the results hold together. Both disciplines rest on the same instinct anyway. Understand the thing properly, then begin.